About
Who you’d be working with.
Zach Reyes, CFP®
I’m Zach, a CERTIFIED FINANCIAL PLANNER™ professional and the founder of Circadia Financial Planning. I created Circadia for clients who understand the point isn’t the amount of wealth; it’s being intentional and aligning that wealth with their priorities and values to create the life they want.
I started with a Master’s in Personal Financial Planning from Texas Tech, then spent years at a boutique planning firm and a regional wealth-management and trust institution, advising everyone from early-career professionals to established families and multigenerational trusts.
The clients I serve best are Millennial and Gen X professionals navigating career transitions, complex benefits, and growing responsibilities. Medical professionals are a particular focus. My wife is a Nurse Practitioner, so the demands of a medical career are part of our life at home, too.
I built Circadia around what matters most — your values, your priorities, your rhythm.
A Few Things About Me
Reasonable
Practical, grounded, and always ready to listen.
World’s Best Dad Hopeful
My kids are my biggest motivation — and toughest critics.
Salt & Pepper
Old enough to have plenty of grey hair, young enough to have decades of career ahead.
“He’s Not Bald, He’s Balding”
Unfortunately, something George Costanza and I have in common.Roll the tape.
Night Owl
Early mornings? No thanks. Late nights? Absolutely.
Fueled by Coffee
Excessive coffee drinker.
DIY Dreamer
Struggling but determined Do-It-Yourself-er.
“I Need Hands!”
Head chef at home. Still chasing my first Michelin star.
How I Unwind
Vegging out with a podcast or relaxing with a video game after the kids are asleep.
Favorite Weekend Activity
Friday night movie nights at home, raising the kids on the ’80s and ’90s classics.
Vacation of Choice
Disney World. Where else can you overpay for food and walk 30,000 steps a day?
That’s me. I’d like to meet you, too.