Fee-only, fiduciary financial planning and investment management.

Helping you plan, build, and live well.

Fee-only, fiduciary financial advice with an emphasis on tax planning and cost-effective investment management, aligned with your values, priorities, and lifestyle.

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Zach Reyes, founder of Circadia Financial Planning, in front of a bookshelf
Zach Reyes, CFP®Founder & Financial Planner
  • CERTIFIED FINANCIAL PLANNER™ professional

    Fee-only, fiduciary, independent.

  • In the industry since 2012

    Financial planning, investment management, and fiduciary trust & estate administration.

  • Clients at every stage of life

    From early-career professionals to established families and trusts.

What We Offer

Multiple areas, one coordinated plan — select an area to see a few examples of what it covers.

Goal & Retirement Planning

  • Plan for the goals that matter to you, at every stage.
  • Stress-test your goals against different markets and timelines.
  • Set a timeline and a savings target for each goal.
  • Decide when to claim Social Security and which pension option makes sense for you.

Tax Planning

  • Plan taxes over your lifetime and your beneficiaries’, not just this year’s return.
  • Evaluate Roth conversions, net unrealized appreciation (NUA), and other opportunities.
  • Choose which accounts to draw from, and when.
  • Coordinate with your CPA.

Investment Management

  • Align your investments with your plan.
  • Decide which investments belong in taxable, tax-deferred, and Roth accounts.
  • Keep costs low.
  • Build diversified portfolios based on research, not predictions.

Estate Planning

  • Plan how your assets pass to the people and causes you choose.
  • Review your will, trusts, and beneficiary designations.
  • Coordinate with your estate attorney.
  • Learn how your estate or trust will be carried out in practice.

Cash Flow Planning

  • Build a spending and saving plan that fits your life.
  • See where your money goes each month.
  • Decide which debts to pay down first.
  • Keep enough cash for the unexpected.

Education Planning

  • Plan for education costs alongside your other goals.
  • Compare 529 plans and other ways to save.
  • Weigh saving for college against saving for retirement.
  • Factor financial aid into your college plan.

Risk Management & Insurance

  • Get coverage advice from someone who doesn’t sell insurance.
  • Review life, disability, and long-term care coverage.
  • Check home, auto, and umbrella coverage.
  • Match coverage to what you need, without paying for more.

Employee Benefit Planning

  • Coordinate your workplace benefits with your household plan.
  • Choose health, disability, and life coverage at open enrollment.
  • Use the retirement plan, HSA, and other benefits you’re offered.
  • Revisit elections when life changes.

Equity Compensation Planning

  • Fit your equity compensation into the rest of your plan.
  • Understand your RSUs, stock options (ISOs and NQSOs), SARs, and ESPP.
  • Plan exercises and sales around taxes and timing.
  • Decide how much company stock to keep.

How We Work

  • Coordinated, fiduciary advice and portfolio management.
  • Comprehensive, written financial plans.
  • Fee-only, so our only compensation comes from you.
  • Virtual-first.

Who We Work With

Most people come to us with one question. Part of our job is finding the ones you haven’t asked yet.

Are We a Good Fit?

Memberships

  • CFP Board
  • NAPFA — National Association of Personal Financial Advisors
  • XY Planning Network
  • Financial Planning Association